"cozy." is a fashion and lifestyle magazine which celebrates comfort before anything else. This is exemplified by the cover art which features a modern individual in loose comfortable clothing, and a quote on comfort from actor Treat Williams, from the musical HAIR.

The magazine's first issue in 2020 includes articles on changing workplace dress codes, comfort foods, and must-have women's comfort pieces for the summer.

Above is a brand board outlining the logo, brand name, brand tagline, brand fonts, brand identity, brand category, and brand colors. Most importantly, the brand identity is based around terms that are visceral and synonymous with comfort.